Air Products South Africa manufactures, supplies and distributes a wide variety of industrial and specialty gas products to the Southern African region. Founded in 1969, they have established themselves as an industry leader in the production of reliable, high-quality gases.
Air Products was looking to embrace a newly developed digital strategy aiming to gain maximum exposure for the brand through all digital aspects of business.
BCORE established a personalised digital strategy to suite the brand that is specifically focused on the humanization of the brand and creating consistency across all the Air Products digital platforms managed and updated daily, for their website, content and social media. Through daily management of the website, social media platforms and content creation, the brand shows a consistent front and the message to their audience and prospective clients is now one harmonious message.
BCORE ran the production of the modernized 2020 Corporate video as well as a user friendly and upbeat new Induction Video.