the bold blog

Credit: Uncovering AI (https://uncoverai.co/) In a rare moment of clarity, Sam Altman outlined three scenarios that keep him up at night. These aren’t sci-fi—they’re active risks. Here’s the breakdown 1.Bad Actor Gets Super-intelligence FirstThink: Bioweapons, grid hacks, mass manipulation. If one adversary gets there first, the rest of the world can’t catch up. 2. Loss of ControlNot sentience, but systems that refuse shutdown, misalign objectives, or make unstoppable decisions. 3.Accidental

As strategists operating in the brand and AI space, we’re witnessing a fundamental shift in how authentic brand voice is discovered and developed. The truth is, your brand’s genuine voice isn’t crafted in boardrooms or dreamt up in marketing workshops—it emerges from the rich patterns of data that capture how customers actually interact with and discuss your brand. Beyond the Boardroom: Where Real Brand Voice Lives In today’s AI-driven landscape,

When’s the last time you watched your own safety or induction videos? Cringe-worthy or cutting-edge? Your videos are often the first impression new hires and visitors have of your company. Do they reflect your commitment to excellence? Many companies overlook the potential of these videos. They’re not just about compliance; they’re a powerful branding tool. At bcore, we reimagine dull videos into engaging experiences. We blend essential information with high-quality production and storytelling, ensuring